Creative Writing

Specialites of Creative Multimedia

As we try to explore more into creative multimedia, it is better when we get a clearer vision of the definition of the whole concept. Creative in general means the ability to create “a creative imagination” .This can be defined as a mental process of developing a new way of looking at something. Creativity leads to inventing new things which era; something that has never exist before, something that has already exist but we are not aware of and also a new process of doing something. When talking about creative, it gives us the impact of creating changes to culture and also as a satisfaction for individual or the whole society. Creative can best be described as the discovery of new ideas, concept and even association. Multimedia is media and content that uses a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. (Source: Wikipedia) Multimedia involves a lot of combination which are mainly from text, audio, still images, animation, video, and interactivity content forms. Multimedia has a wider scope since it is used in computerized and electronic devices which have a lot of software and applications which we can use to form an artwork. Examples of production by multimedia includes, video, graphics, illustration, 3D modelling, 2d animation, 3d animation game system, interactive media, still images and forms, or a combination of each and every one of it. It is also considered as a “rich media” since multimedia has a lot discovery in its term. Creative multimedia is the way in which create technologies the concept of multimedia communications or combining creative and imaginative ideas with a strong understanding of communication in business, web design, video and animation, art and design, entertainment and education. The creative multimedia and information businesses have always been a terrific contributor to the economy. Together, the creative and media business sectors invest, produce and spread a huge content that educates, entertain and inform the public. People can communicate with artworks or production of creative multimedia through the access of activated broadband, internet and also smart phones. This also includes big advertising billboards that have a creative multimedia artwork printed or presented on it. There are many branch in creative multimedia such as photography, computer graphics, digital audio and video,2d animation, computer illustration,3d animation, interactive web design, advertising design, Internet Programming ,interface design,3d modelling, virtual reality, Imaging, digital media and etc. Photography is the process, activity and art of creating still or moving pictures by recording radiation on a radiation-sensitive medium, such as a photographic film, or an electronic sensor(Wikipedia). It is a broad base of theory and practice from which to develop people creative approach to the craft of photography. Computer graphics are graphics created using computers and, more generally, the representation and manipulation of image data by a computer. This kind of graphics involves people to skill software techniques in Illustrator, Photoshop, and other raster and vector programs. Skilling all of this software will be able us to create typography, visual arts, page layout techniques and etc. 2D animation is the computer-based generation of digital images mostly from two-dimensional models (such as 2D geometric models, text, and digital images) and by techniques specific to them. It is mainly used in applications that were originally developed upon traditional printing and drawing technologies, such as typography, technical drawing, advertising, etc.( Wikipedia). Moreover, this media provides a complete principles and techniques of drawn, model, and computer animation. People will learn every aspect of creating an animated film, from treatments, scripts and storyboarding. A bit different from 2d, 3D animation are graphics that use a three-dimensional representation of geometric data that is stored in the computer for the purposes of performing calculations and rendering 2D images. Advertising design is a creation and organization of visual artwork used in advertisements for products and services. The designs used in advertising are created by graphic designers. Advertising agencies or the advertising departments of company employ graphic designers to create and execute brochures, emailing, online ads, video ads and print ads. Design elements used in advertisements include fancy lettering, borders, cartoons, illustrations, photographs and video. The main difference between advertising design and regular mainstream artwork is that advertising art must be designed to reach and communicate with the target audience to purchase products and services. This kind of media need ability of generating creative ideas, visualize the concept, solve problems, and think strategically to enhance the power of marketing communication. Web design is the skill of creating presentations of content that is delivered to an end-user through the World Wide Web, by way of a Web browser or other Web-enabled software like Internet television clients, micro blogging clients and RSS readers.( Wikipedia). Web design is a kind of graphic design speciality for development and styling of objects of the Internet's information environment to provide them with high-end consumer features. The offered definition separates Web design from web programming, emphasizing the features of a web site, as well as put web design as a kind of graphic design. Furthermore, interactive web design allow visitor to communicate with it. From my point of view, creative multimedia is an excellent form of art in our modern era as we can create so many useful things with the high-tech of electronic devices nowadays. Moreover, it specializes in many design multimedia contents which enables us to generate more creative artworks for the society. This is a very helpful tool because we can be professionals and have highly developed skills and knowledge in producing and developing creative multimedia content for online and offline purposes. In conclusion, the integration of creative multimedia can really help us to develop stronger aspects of information and communication for the usage of our advertising industry and we can even contribute for the technology of future.